In 450 BC Confucius said “I hear and I forget, I see and I remember, I experience and I understand”. As marketeers, we know that consumers are more likely to trial a brand or product or buy it again if you have broken the mould of normality and caused them to stop and engage with you, giving them something else to form a comparison against. Having disposed of Valentine’s Day and with Easter just around the corner, many brands are looking to sell more products and gain more long term customers by using these key holiday periods to their advantage. But how is this possible, if more and more brands are competing in the same space at the same time? Does the value of your activity become eroded?

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