Facebook fan pages are one of the great tools that brands can use to spread the word, to drive attention and interest of consumers to their products or services. What you can offer equates to what makes people to ‘Like’ your brand, but the number of ‘Likes’ doesn’t mean that you are actually engaging with your fans. More and more, we have been seeing great examples of brands integrating Facebook apps onto their marketing strategy, creating amusing social experiences to increase the number of ‘likes’ of their fan base. However, our question is – does a ‘like’ turn into a sale? When you like something on Facebook what does this ultimately mean to you?
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