Tag Archives: consumer behaviour

How can an experience take your sampling campaign further than product trial?

By , Thursday, 24 November 2011, 12:09 pm Be the first to comment

Sampling requires implicit knowledge of your objectives so you can weight up your efforts according to your brand needs. At Hotcow, we have much experience in the creation of innovative, eye-catching and most importantly successful sampling campaigns. A recent research by BDRC Continental, reiterates our support for this experiential marketing activity, proving that field marketing is the most successful platform for appealing to customers, when integrated with other elements of experiential marketing. Read more »

How buying behaviour has changed

By , Wednesday, 16 November 2011, 5:13 pm 1 Comment

Remarkable real life shopping experiences are craved more and more these days, due to the growth of impersonal online retail. As we discuss in our blog post How buying behaviour has changed, consumers always look to develop a feeling of belonging with brands, through innovations to simplify their lives and value for money. It is clear that developing the relevant solutions to suit consumer needs is therefore of vital importance. Read more »

How Experiential Marketing influences buying behaviour

By , Monday, 31 October 2011, 11:53 am Be the first to comment

Due to marketing overload, an explosion of product choices and lack of trust, consumers are changing the way they listen, research, talk and purchase products. People want to buy products that satisfy personal emotions and brands need to work harder than ever to provide the right information and product experiences to enhance the buying decision.

Read more »