Much has been discussed with regards to the meaning of brand engagement. A recent article entitled ‘The great brand engagement myth’, featured in Marketing Magazine, made us think and re-think about the definition of consumer engagement and why we come across so many different interpretations. As Alan Mitchell’s article highlights, “every brand wants to engage better with its customers, so why should the ‘e’ word put marketers’ backs up?” Read More
Storytelling has always played an important role in our everyday life. Passed on through word of mouth, stories have the power to relate to different people in different ways, through various touch-points, which inspire an individualised connection through feelings and emotions. By understanding how your brand emotionally resonates with consumers, you can engage people with great content and bring your brand to life with a tale that consumers can personally relate to. Read More
In today’s cluttered marketing landscape, the key to a successful live brand experience is the ability to invent new ways for people to interact with your brand. Creating a live marketing campaign is not just about coming up with the next best idea; the success of a campaign relies on distinctive elements of creativity, coupled with sensory cues to help consumers identify with your brand. Read More
Sampling requires implicit knowledge of your objectives so you can weight up your efforts according to your brand needs. At Hotcow, we have much experience in the creation of innovative, eye-catching and most importantly successful sampling campaigns. A recent research by BDRC Continental, reiterates our support for this experiential marketing activity, proving that field marketing is the most successful platform for appealing to customers, when integrated with other elements of experiential marketing. Read More
Remarkable real life shopping experiences are craved more and more these days, due to the growth of impersonal online retail. As we discuss in our blog post How buying behaviour has changed, consumers always look to develop a feeling of belonging with brands, through innovations to simplify their lives and value for money. It is clear that developing the relevant solutions to suit consumer needs is therefore of vital importance. Read More
More and more consumers are savvy and very familiar with most advertising tactics. In addition, within the current cluttered media landscape, consumers are bombarded with more marketing messages than ever before. Therefore, our question is: how are you drawing consumer’s attention to your brand?
Due to marketing overload, an explosion of product choices and lack of trust, consumers are changing the way they listen, research, talk and purchase products. People want to buy products that satisfy personal emotions and brands need to work harder than ever to provide the right information and product experiences to enhance the buying decision.
Each day, people are exposed to over 10,000 visual advertising attempts. This intense clutter creates great competition amongst brands, which poses the question- how can marketers be sure that their brand message is getting through to consumers?
When it comes to Christmas shopping this year, retailers will need to focus more on the customer experience. Last years Christmas season was hugely successful for online retailers with an increase of 44% when compared to 2009. Whilst consumers are spending more time online, as they hunt for the best ideas and discounts, most people still enjoy shopping in the real world. When consumers are out shopping they looking for entertainment and to experience something that they cannot get online.
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On our blog we discuss how interactive media is rapidly becoming the next big thing. The use of transvision screens and innovative technologies such as digital signage or multi-touch displays are indeed far more effective than traditional media at capturing people’s attention and engaging them with your brand.
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